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Panasonic Debuts New AVCHD Camcorders

1080i High Definition Video Capture for the Consumers

Panasonic HDC-SD1 and HDC-DX1 3CCD Camera with Optical Image Stabilization

Ultra Slim Lightweight HD digital Video Cameras that fits comfortably in your hand!

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Mr. Akihiro Nakatani, Business Unit Executive for Panasonic’s Global Camcorder business demonstrates the new HD camcorder.

The HDC-SD1 records onto high capacity, solid-state SDHC Memory Cards. This tough, compact model debuts as the world's smallest and lightest 3CCD High Definition video camcorder. Because there are no moving parts in the recording section, the HDC-SD1 is also exceptionally resistant to impact. The user can count on reliable, virtually error-free recording.

The HDC-DX1 records onto convenient DVD discs. There is never a need to rewind or fast-forward, so users can play back a scene immediately after recording. The video image and sound data are recorded directly onto the disc for easy storage.

Both models use the high-resolution AVCHD format and feature the kind of 3CCD video recording system used in many professional broadcast cameras. The HDC-SD1 provides about 1 hour of High Definition recording on a 4GB SDHC Memory Card and the HDC-DX1 provides about 40 minutes of High Definition recording on a dual-layer DVD-R disc.

 Panasonic, which has devoted extensive research and development to improving the image and sound quality of home-use video cameras, believes that the 3CCD camera system is essential to creating High Definition video cameras with the level of image quality demanded by consumers today. In a 3CCD camera system, the light received through the lens is split into its three primary color components (red, green and blue), and the signal from each is processed by one of the three CCDs (charge-coupled devices or chips). Compared with conventional 1CCD camera systems, Panasonic's 3CCD system provides more vivid, true-to-life colors, greater detail and richer gradation.

These two new models also incorporate Panasonic revolutionary Optical Image Stabilizer (O.I.S.) that minimizes the effect of the slightest shake of the hands, resulting in crisp, clear images that are beautiful on a large screen. Because this system is optical and not digital, there is no loss of quality and images are captured in all of their original beauty. O.I.S. is truly necessary in the age of large-screen, high-resolution TVs, when every image imperfection is easily visible.

The HDC-SD1 and HDC-DX1 feature the world's first 5.1-channel surround sound system with 5 microphones. When recordings made with these models are played on a 5.1-channel home theater system, viewers are surrounded by a clear, detailed sound that makes them feel as if they are right in the middle of the action. A Zoom Mic function links the microphone's action to the camera's action. When zooming in on a subject in the distance, for example, the microphones also zoom in and record the sounds specific to that subject. When recordings made with the HDC-SD1 and HDC-DX1 are viewed on a large- screen, high-resolution TV with 5.1-channel surround sound, the result is the kind of detailed, vibrant images and acoustic performance that make High Definition a truly revolutionary technology.

The Leica Dicomar lens featured in the HDC-SD1 and HDC-DX1 has 13 lens elements in 10 groups, with 21 multi-coated surfaces, and uses low-dispersion optical glass to reduce chromatic. This advanced lens also minimizes harmful reflections, so images are crisp, clear and free of flare and ghosting.

With the HDC-SD1 and HDC-DX1, Panasonic has set new image and sound quality standards for today's video cameras, while giving home users a tool for making their own High Definition recordings.

Both high definition camcorders will be available in March 2007

HDC-SD1 $1,499.95 SRP

HD-DX1  $1,399.95 SRP

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HDC-SD1 Specifications
 
    Power source                    DC 7.2 / 9.3 V
    Power Consumption               8.0 W
    Signal system                   1080 lines, 60fields
    Weight (w/o Battery)             430g
    Dimensions (W x H x D)          74 x 69 x 142 mm
    Image Sensor                    1/4-inch 3CCD image sensor
                                    Total pixels   approx.560 K x 3
                                    Effective pixels Motion Picture:
                                    Approx.520 K x 3(16:9)
                                    Still Picture: 520 x 3 (16:9)
    Lens                            Auto iris, 12X power zoom
                                    F 1.8 to 2.8 (f = 3.0 to 30.0mm)
                                    35mm equivalent
                                    Motion picture: 38.5 to 462 mm (16:9)
                                    Still picture: 38.5 to 462mm (16:9)
    Filter diameter                 43 mm
    Zoom                            12X optical zoom, 30/120X digital zoom
    Monitor                         3'' wide LCD monitor (approx. 250K pixels)
    Microphone                      Stereo 5ECM, 5.1-ch Surround Sound, Zoom
                                     Microphone, Wind Noise Reduction
    Speaker                         Dynamic type
    White balance adjustment        Auto / White Set / Indoor / Outdoor (with
                                    IR sensor)
    Standard illumination           1,400 lx
    Minimum required illumination   6 lx (2 lx in Color Nigh View mode)
    High-speed shutter              1/60 - 1/8000 (Motion Picture),
                                    1/60-1/8000 (Still Picture)
    Recording media                 SD Memory Card, SDHC Memory Card
    USB                             Card reader / writer function (No
                                    copyright protection support)
                                    High-Speed USB (USB2.0) (miniB)
                                    Pict Bridge-compliant
    Flash                           Available flash range: approx. 1m to 2.5m
    Standard accessories            AC Adaptor, Battery Pack, IR Remote
                                    Controller, USB Cable,
                                    D component Cable, AV / S-Cable (Multi-
                                    cable), SDHC Memory Card (4GB), CD-ROM (HD
                                    Writer Ver1.0E for SD1)
 
    Motion pictures
    Compression                     MPEG4-AVC / H.264 (AVCHD standard
                                    Compliant)
    Transfer rate                   HF: Approx. 13 Mbps (CBR)
                                    HN: Approx. 9 Mbps (VBR)
                                    HE: Approx. 6 Mbps (VBR)
    Audio compression               Dolby Digital (Dolby AC3), 5.1ch or 2ch
 
    Still pictures
    Compression                     JPEG (DCF/Exit2.2 compliant)
    Picture size                    1920 x 1080 / 2.1MEGA (16:9)
 
 
HDC-DX1 Specifications
 
    Power source                    DC 7.2 / 7.3V
    Power Consumption               11.4W (EVF)/ 8.3W (LCD) (HN mode using for
                                    RAM disc)
    Signal system                   1080 lines, 60fields
    Weight (w/o Battery)             680g
    Dimensions (W x H x D)          92 x 91 x 174(163 without Battery) mm
    Image Sensor                    1/4-inch 3CCD image sensor
                                    Total pixels  approx.560 K x 3
                                    Effective pixels Motion Picture:
                                    approx.520 K x 3(16:9)
                                    Still Picture: 520 x 3 (16:9)
    Lens                            Auto iris, 12X power zoom
                                    F 1.8 to 2.8 (f = 3.0 to 30.0mm)
                                    35mm equivalent
                                    Motion picture: 38.5 to 462 mm (16:9)
                                    Still picture: 38.5 to 462mm (16:9)
    Filter diameter                 43 mm
    Zoom                            12X optical zoom, 30/120X digital zoom
    Monitor                         3'' wide LCD monitor (approx. 250K pixels)
    Microphone                      Stereo 5ECM, 5.1-ch Surround Sound, Zoom
                                    Microphone, Wind Noise Reduction
    Speaker                         Dynamic type
    White balance adjustment        Auto / White Set / Indoor / Outdoor (with
                                    IR sensor)
    Standard illumination           1,400 lx
    Minimum required illumination   6 lx (2 lx in Color Nigh View mode)
    High-speed shutter              1/60 - 1/8000 (Motion Picture), 1/60-
                                    1/8000 (Still Picture)
    Recording media                 8cm DVD-RAM Ver2.1 / DVD-R for General
                                    Ver2.0 / DVD-RW Ver1.1 2x-speed (2x / 1x)
                                    / DVD-R for DL Ver3.0 / SD/SDHC Memory
                                    Card
    USB                             Card reader / writer function (No
                                    copyright protection support)
                                    High-Speed USB (USB2.0) (miniB)
                                    Pict Bridge-compliant
    Flash                           Available flash range: approx. 1m to 2.5m
    Standard accessories            AC Adaptor, Battery Pack, IR Remote
                                    Controller, USB Cable, D component Cable,
                                    AV / S-Cable (Multi-cable)
 
    Motion pictures
    Compression                     MPEG4-AVC / H.264 (AVCHD standard
                                    compliant)
    Transfer rate                   HF: Approx. 13 Mbps (CBR)
                                    HN: Approx. 9 Mbps (VBR)
                                    HE: Approx. 6 Mbps (VBR)
    Audio compression               Dolby Digital (Dolby AC3), 5.1ch or 2ch
 
    Still pictures
    Compression                     JPEG (DCF/Exit2.2 compliant)
    Picture size                    1920 x 1080 / 2.1MEGA (16:9)

About Panasonic

Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC - News) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic and its products is available at www.panasonic.com.

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