PRE CLICK

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The Brill Report

By Richard Brill

Sunday, March 30, 2003

Today’s Date

TCF.NET EDITORS PICK

Lifetime Photo Organizer

“PreClick makes finding and sorting through endless digital collections childs play”

Preclick Corporation recently showed me a copy of Lifetime Photo Organizer.

Lifetime is, without a doubt, the fastest, easiest photo organizer on the market. Lifetime provides unique SmartPhoto™ technology, which for the first time enables

users to store, print, share, and upload photos with fast searchable data

and editing parameters.

Lifetime’s SmartPhoto technology enables users to notate keywords on the

‘back’ of their digital photos. This user information-called ‘metadata’-is

easily entered into Preclick’s copy-righted PhotoBack™ interface, and

includes caption, subject, title, event, place and photo rating. Convenient

pull-down lists maintain items already entered. Such powerful notations

enable Preclick users to instantly find, group, and manage their growing

photo collections. Photos can be exchanged with this embedded information

between Preclick compatible users, products, and services as well as XMP™

users (Adobe’s industry-standard format), which makes the photo information

visible in Adobe Photoshop and other supported software and services.

“Preclick’s Lifetime Organizer with SmartPhoto is arriving just in time.

The next looming challenge for the digital imaging industry is helping

camera owners find, organize and preserve their growing photo collections,”

said Ed Lee, Lyra Research.

Lifetime is the first photo product with an unlimited “undo command with

memory.” Each photo edit is stored on disk so the user can restore an

edited or cropped photo to a previous or original version no matter how many

changes are made.

Designed for speed and convenience, Lifetime downloads and installs in

seconds. Users can scroll through 8 photos per second in Preclick’s

intuitive filmstrip interface. The software automatically detects and

acquires images from removable devices and cameras. And an “Organize” tab

enables users to copy files to new locations or to removable media.

Lifetime is so easy it doesn’t even require conventional Windows menus or a

manual. Parents, children, and photographers alike can master the product in

minutes. Users manage their photo collections through four intuitive

tabs-SmartPhoto, Organize Photos, Email Photos, and Print Photos.

“Preclick is the first company to focus on the ‘newly digital’ customer,”

said Brian Smiga, CEO, Preclick. Mr. Smiga designed the top-ranked

information managers Actioneer and Dynodex. “It’s been a thrill to watch

customers be able to quickly find, edit, fix, email, restore, and order

professional prints. With our SmartPhoto and PhotoBack technology, Preclick

will soon automate all the common tasks of sharing, ordering prints, backing

up collections, and more.”

TCF.NET EDITORS PICK

Company Info

Preclick Corporation
Founded September 2001

Corporate Headquarters
140 Ocean Blvd.
Atlantic Highlands, NJ 07716
732-291-7269

Preclick is a digital asset management software company founded to provide digital photographers the fastest, easiest and most convenient way to organize, print, preserve and share their digital photographs.

For more information, see www.preclick.com.

The contents of all photos, graphics, and text are protected by copyright and may not be used or reproduced without prior express written authorization from the publisher.

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